Product Marketing Lead, Advertising
OpenAIAbout the team
OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and customer-aligned monetization models, and drive awareness, adoption, and usage across OpenAI’s products and platform.
We take a data-driven approach to understand markets, develop monetization strategies, and uncover customer needs that shape product strategy and messaging. We partner closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to deliver a cohesive end-to-end customer experience and lead go-to-market efforts for new product launches across channels.
About the role
We’re looking for a Product Marketing Lead focused on Advertising to help shape and scale our advertising products and go-to-market strategy. You’ll combine strategy, market and customer insight with strong product intuition to guide roadmap priorities, mitigate product risks, and deliver launches and coordinate go-to-markets that drive adoption and measurable business impact. This role is ideal for someone who thrives in ambiguity, enjoys turning complex technical capabilities into clear customer value, and can lead cross-functional work in a fast-moving environment.
In this role you will:
Lead market assessment and customer discovery to identify advertiser needs, market trends, and competitive dynamics
Translate insights into clear product requirements, positioning, and go-to-market plans in close partnership with Product and Engineering
Partner with Design, Data Science, and Analytics to define success metrics, measurement strategy, and experimentation plans
Identify product risk areas (e.g., performance, safety, policy, trust) and drive cross-functional plans to mitigate them
Own launch strategy and execution for new and improved advertising products, including messaging, enablement, and rollouts
Build narratives and materials that explain value simply (e.g., positioning, sales decks, one-pagers, FAQs, internal comms)
Lead the go-to-market strategy and coordination to drive product adoptions and sales in coordination with Sales, Partnerships and Product (Including client communications, product documentation, and positioning)
Coordinate across stakeholders to keep workstreams aligned, remove blockers, and deliver outcomes on time